How digital marketing interferes in the sale of furniture in the city of Barroso-MG

Resumen

The present study seeks to understand the influence of digital marketing in the process of encouraging the demand for goods and services, thus including an in-depth study of the needs of the target audience, and having as a general objective to expose its applicability, thus demonstrating how the aspects of digital marketing in companies and the functionality of the tool in this segment. The methodology used for this study was a quantitative and qualitative research, through a case study. For data collection, a questionnaire was used to those responsible for digital marketing located in the city of Barroso - MG. After collecting the information, bibliographic surveys and the application of the questionnaire, the data were compiled to analyze and identify the applicability of digital marketing in this segment. This analysis allowed the understanding of the advantages before use, enabling the search for greater profitability and, consequently, an increase in the competitiveness of companies in relation to their competitors.

DOI:https://doi.org/10.56238/sevenIVmulti2023-018