Opportunities for using Web3 technology in the innovation process: application at Clube Atlético Mineiro

Abstract

Soccer is one of the most popular and passionate sports in the world, and in Brazil it's no different. Soccer clubs are true national passions, mobilizing crowds of fans who follow and support their teams unconditionally.
However, in recent years, with the advance of digital technologies, the relationship between clubs and fans has undergone profound transformations, and the possibilities for interaction between both parties have expanded considerably. In this context, Web3 technologies have gained increasing prominence and promise to revolutionize the way Brazilian soccer clubs relate to their fans.
Web3 technologies are an evolution of previous web technologies (Web1 and Web2), and are characterized by allowing the creation of decentralized applications and platforms, based on blockchain, which can be used for a variety of purposes, from developing new forms of payment to creating voting systems and collaborative governance. In the context of sport, especially soccer, the possibilities are vast, and an elite Brazilian soccer club can benefit enormously from using these technologies to bring its fans closer together and generate new revenue.

DOI:https://doi.org/10.56238/sevenIIImulti2023-211