PIT method: a proposed management methodology for technology transfer

Abstract

Innovation has been gaining space in the competitive market, because the concern of companies is not only focused on the quality of the solutions made available, but also on the differential that it presents. Therefore, innovating has become the key process to ensure this differentiation, where the priority is to meet needs and deliver value to the consumer, while ensuring competitive advantage and lasting and sustainable results.

DOI: 10.56238/homeinternationalanais-051